Why Aged Tax Settlement Internet Leads Are A Must Have?

The Tax Settlement Industry has traditionally been harder to generate leads for the two bigger brothers of the financial distressed services in loan modification and debt settlement.  Though tax debt is a growing problem, there just isn’t as much depth of sales opportunities as there is for the other two.  This does not make tax settlement a bad business to be in nor does it mean that the business opportunities aren’t increasing.  We at GenStar Marketing believe that businesses in the tax settlement industry will continue to grow.

It is possible to debate the value of aged tax settlement internet leads versus real time exclusive internet leads all day long, every day and 365 days a year.  We can make a case for each lead but one thing will never change.  When people respond initially, there buying temperature may not be where it needs to be to make a sale and their response is more exploratory and looking for information.  This means that the aged tax settlement internet lead does not have an expiration date.  It is not a lead that you pull off the shelf because it has spoiled or is out of date. Because it is so difficult getting owners, sales managers and sales people to embrace this, there will always be opportunity in aged tax settlement internet leads.

Let’s Take A Look At A Real Time Tax Settlement Internet Lead Purchase Scenario:

  • 100 Real Time Exclusive Tax Settlement Internet Leads Purchased @ $50.00 each = $5000
  • Real Time Tax Settlement Internet Lead Average Conversion To Sales= 12% = 12 new sales
  • Real Time Tax Settlement Internet Lead Cost Per Closed Deal = $416.66

Let’s Take A Look At An Aged Tax Settlement Internet Lead Purchase Scenario:

  • 5000 Aged Tax Settlement Internet Leads 30-90 Days Purchased @ $.65 each= $3250
  • Aged Tax Settlement Internet Leads 30-90 Days Average Conversion To Sales = 0.2% = 10 new sales
  • Aged Tax Settlement Internet Lead 30-90 Days Cost Per Closed Deal = $325.00

Top 5 Reasons To Use Aged Tax Settlement Internet Leads

  1. Lower Costs Per Close for Aged Tax Settlement Internet Leads When They Are Worked Thoroughly.
  2. Firms Purchasing Real Time Exclusive Internet Tax Settlement Leads By The Nature Of Their Business Model And Focus On New Leads Coming In Will Always Miss Opportunities And Create Lead Waste.  Knowing That, Why Pay Full Price When You Can Pay A Fraction Of The Real Time Exclusive Internet Tax Settlement Lead Cost? 
  3. Aged Tax Settlement Internet Leads And Their Affordability Allow Companies To Purchase More Leads For Their Money. 
  4. Because Firms Get More Aged Tax Settlement Internet Leads For Their Money, Budgets Are Stretched Out To Meet The Need To Keep Sales Representative Loaded Up With Leads That Will Keep Them Busy And Productive. The Worst Thing A Tax Settlement Firm Can Do Is Create An Environment With Idle Sales People That Lead To Morale Problems.
  5. Aged Tax Settlement Internet Leads Have Two Ways To Contact The Same Person With An Email Address And A Phone Number.  This Aged Lead Comes With More Information Than The Rest Of The Aged Leads In The Market For Tax And It Is Easy To Get Buy In From Sales People Who Have All Seen Internet Leads Before.  From A Compliance Standpoint, Aged Tax Settlement Internet Leads Have the IP Address, Date And Time Stamp For Your Protection.

Gen Star Marketing is a big proponent of Aged Tax Settlement Leads.  We believe that every firm should have them even if they have more expensive real time marketing with direct mail, television, radio, live transfer and internet lead campaigns.  They are successfully used by tax settlement firms to lower costs per close and fill in the gaps between new lead campaigns.  Firms looking to ease new sales people into the fresh lead rotation may also get them started with aged tax settlement internet leads as opposed to the higher priced leads that come with greater pressure and expectation for the lead being converted.  There are too many reasons to work with aged internet tax settlement leads.  GenStar Marketing has a great relationship with a nationwide publisher and the data is working well so we encourage you to explore the opportunity to get more for your marketing dollar and lower costs per closed deal with aged internet tax settlement leads. 


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